Downloads for the DevTutorials course "Google Ads for B2B Teams"

negative-keywords-b2b-software.csv
  Starter negative keyword list. Read the Notes column: rows marked "Review" depend on your product.
  The "free" row is only for teams that do NOT offer a free trial or free plan.
  To use: copy the keywords into a shared negative keyword list in Google Ads
  (Tools > Shared library > Exclusion lists), match types as given, and apply it to every Search campaign.

weekly-review-sheet.csv
  One row per campaign per week. The EXAMPLE rows show how to fill it in; delete them.
  Open in Excel, Google Sheets or Numbers. Upload it to your LLM for the weekly review prompt
  in the "Monitoring With an LLM" lesson.

offline-conversions-template.csv
  Template for uploading CRM outcomes (SQL, closed won) to Google Ads as offline conversions.
  Replace the EXAMPLE rows. Conversion Name must exactly match a conversion action you created
  with the "Import" source. Keep the Parameters:TimeZone line or set times with an offset.
  Leave Google Click ID empty where you only have the email (enhanced conversions for leads).
  Upload it in Google Ads under Tools > Data manager (the older Conversions > Uploads import is
  marked legacy by Google). Time limits: up to 90 days after the click for rows with a GCLID,
  63 days for rows matched only on email. Plain-text emails are fine for a one-time manual upload;
  scheduled imports need SHA-256 hashed emails. For EEA/UK/Swiss leads, Google's template also has
  Ad User Data and Ad Personalization consent columns.
  See the course (Tracking, stage two). Check Google's current template before your first upload:
  column names are occasionally updated.