Start Here in Google Ads for B2B Teams

Start Here is a chapter of the free Google Ads for B2B Teams tutorial with 3 lessons: How This Course Works, Quick Start: Your First Week and How Google Ads Works. Plan on about 53 minutes. It has 11 exercises you run and check in your browser.

What each lesson covers:

  • How This Course Works: How the course is laid out, what the four settings change, and what you need before you start running Google Ads.
  • Quick Start: Your First Week: A five-day plan to get a small, well-tracked Search campaign live, with each step linked to the lesson that explains it.
  • How Google Ads Works: Auctions, keywords, match types, Quality Score and bidding: just enough to make the next decision with confidence.

In this chapter you learn:

  • Set the LLM, budget band, goal and region for your situation
  • Follow a day-by-day plan to launch one Search campaign
  • Explain how the ad auction and Ad Rank decide what shows

When you finish, continue with Build the Campaign.

Lessons in this section

  1. How This Course Works

    How the course is laid out, what the four settings change, and what you need before you start running Google Ads.

    • Set the LLM, budget band, goal and region for your situation
    • Find the lesson that answers the decision in front of you
    • Gather the access and data you need before week one
  2. Quick Start: Your First Week

    A five-day plan to get a small, well-tracked Search campaign live, with each step linked to the lesson that explains it.

    • Follow a day-by-day plan to launch one Search campaign
    • Set up tracking before spending money
    • Check location targeting and exclusions before launch
  3. How Google Ads Works

    Auctions, keywords, match types, Quality Score and bidding: just enough to make the next decision with confidence.

    • Explain how the ad auction and Ad Rank decide what shows
    • Choose match types for a new campaign
    • Pick a bidding strategy that fits your data