Google Ads for B2B Teams tutorial

Get a small, well-tracked Google Ads Search campaign live in your first week, then learn tracking, geo bidding and budget decisions while it collects data. Advice follows your LLM, budget, goal and region.

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Course contents

Start Here

  1. How This Course Works — How the course is laid out, what the four settings change, and what you need before you start running Google Ads.
  2. Quick Start: Your First Week — A five-day plan to get a small, well-tracked Search campaign live, with each step linked to the lesson that explains it.
  3. How Google Ads Works — Auctions, keywords, match types, Quality Score and bidding: just enough to make the next decision with confidence.

Build the Campaign

  1. Messaging — Pick the buyer, the problem and the promise before you write a word of ad copy, then turn them into a one-page brief.
  2. Creating Ads — Write responsive search ads that match intent, structure ad groups, and add assets that earn extra space.
  3. Landing Pages — One page, one job: what makes a good B2B landing page, how to keep it consistent with the ad, and how to build it in Astro.
  4. Advertising Against Competitors — Competitor campaigns that work, the do's and don'ts, and how trademark rules differ by region.

Measure and Protect

  1. Avoiding Fraud and Wasted Spend — Search Partners, Display, apps, invalid clicks and junk leads: how to detect each source of waste and exclude it.
  2. Tracking — Stage one is live in a day: the conversion tag, GA4, UTMs and consent. Stage two sends CRM outcomes back as offline conversions.
  3. Geographic Targeting and Bidding — Presence vs Presence or interest, exclusions, value per click by region, which geo controls each bid strategy honours, and the geo bid calculator.
  4. Budget Decisions — When to scale, hold or stop, with clear signals and thresholds for your budget band.

Run and Grow

  1. Monitoring With an LLM — Weekly review workflows with Claude or ChatGPT: exported reports, anomaly checks and search-term cleanup, and where an LLM falls short.
  2. Attribution — A later step: attribution models and their trade-offs for long B2B sales cycles, and how to build your own analysis with an LLM.
  3. Performance Max and YouTube — When Performance Max helps and when it hurts, and YouTube for awareness and remarketing once Search is working.

Toolkit

  1. Templates and Tools — The UTM builder, a starter negative keyword list for B2B software, a weekly review sheet and an offline conversion template.
  2. Glossary — Every Google Ads term used in the course, with a short definition.