Toolkit in Google Ads for B2B Teams

Toolkit is the reference chapter of the free Google Ads for B2B Teams tutorial. It has 2 lessons, Templates and Tools and Glossary, and takes about 18 minutes to read. Use it while you work through the course, and come back to it whenever you set up or review a campaign.

What each lesson covers:

• Templates and Tools: ready-to-use files for B2B software teams. You get an interactive UTM builder, a starter negative keyword list, a weekly review sheet and an offline conversion template. The lesson also shows where UTM tags go in your Google Ads account, so every click reaches your analytics with the right campaign name.
• Glossary: every Google Ads term used in the course, each with a short, plain definition. It covers terms such as Presence targeting, Smart Bidding, Consent Mode v2, GCLID and offline conversions.

Keep the templates next to your own account. The negative keyword list stops spend on searches that will never become customers. The weekly review sheet gives you the same checks every week. The offline conversion template lets you send closed deals from your CRM back to Google Ads, so bidding learns from real revenue.

Lessons in this section

1. Templates and Tools

   The UTM builder, a starter negative keyword list for B2B software, a weekly review sheet and an offline conversion template.

2. Glossary

   Every Google Ads term used in the course, with a short definition.