Run and Grow in Google Ads for B2B Teams

Run and Grow is a chapter of the free Google Ads for B2B Teams tutorial with 3 lessons: Monitoring With an LLM, Attribution and Performance Max and YouTube. Plan on about 64 minutes. It has 10 exercises you run and check in your browser.

What each lesson covers:

  • Monitoring With an LLM: Weekly review workflows with Claude or ChatGPT: exported reports, anomaly checks and search-term cleanup, and where an LLM falls short.
  • Attribution: A later step: attribution models and their trade-offs for long B2B sales cycles, and how to build your own analysis with an LLM.
  • Performance Max and YouTube: When Performance Max helps and when it hurts, and YouTube for awareness and remarketing once Search is working.

In this chapter you learn:

  • Run a weekly review from exported reports
  • Compare attribution models for long sales cycles
  • Decide whether Performance Max fits your account

Before you start, it helps to have finished Measure and Protect, because these lessons build on it.

When you finish, continue with Toolkit.

Lessons in this section

  1. Monitoring With an LLM

    Weekly review workflows with Claude or ChatGPT: exported reports, anomaly checks and search-term cleanup, and where an LLM falls short.

    • Run a weekly review from exported reports
    • Find search terms to exclude with an LLM
    • Check LLM analysis before acting on it
  2. Attribution

    A later step: attribution models and their trade-offs for long B2B sales cycles, and how to build your own analysis with an LLM.

    • Compare attribution models for long sales cycles
    • Join ad, analytics and CRM exports
    • Use an LLM to write attribution queries and scripts
  3. Performance Max and YouTube

    When Performance Max helps and when it hurts, and YouTube for awareness and remarketing once Search is working.

    • Decide whether Performance Max fits your account
    • Protect brand and lead quality in PMax
    • Add YouTube remarketing once Search works